Brain-Friendly Language Business

Online Training: "Brain-Friendly Language Business." 

7 changes you can introduce to your marketing to attract more students. Rooted in behavioural economics.

In this practical teacher training session, you’ll learn 7 powerful concepts from behavioural economics that can transform the way you design and market your language courses.

You’ll see exactly how clients' decision-making processes work, and how you can ethically apply these insights to increase enrolments for your language course.

You’ll get clear explanations and practical examples from language teaching, and ideas you can implement straight away.

You’ll learn:

• what behavioural economics is 
• the 7 essential principles explained in simple language
• practical strategies for applying each principle in your offers, pricing, and communication
• how to design packages, bonuses, and messaging that feel motivating and valuable to learners
  
• ethical considerations: how to use these tools responsibly

Whether you’re just starting out or looking to optimise your marketing, this session will help you understand what really drives clients' decisions and how to create offers they’ll love.

Make small changes, see big results.

Note: This is a pre-order. The training will be available at the end of August. You’ll receive an email with access as soon as it’s released. Pre-order now to secure the best price. 

What's included in the package?

• Recording of the training (approximately 45-60 minutes).
• PDF presentation from the training.

Who is it for?

Perfect for:

• freelance language teachers and tutors
• school owners and language centre managers
  
• course creators and online educators

 Get access to all brain-friendly training HERE.

Have you got questions?

Email me at hello@twofoldefl.com

About the trainer:

I'm Sylwia Clayton, and I’ve been teaching English since 2004. I've taught in language schools in Poland and Ireland, as well as private classes. Over my 20-year career, I've taught all levels and ages, but I specialise in teaching adults. Since 2017, I’ve been training other teachers, collaborating with top publishers, and presenting at various conferences. In 2019, I founded Twofold, where I co-write teaching materials and author all blog posts and newsletters.

Education and certification in teacher training:

• Teacher Training College of English, University of Silesia, Poland
• MA in Applied Linguistics, University College Cork
• Cambridge CELTA

 For more details, find me on LinkedIn.

What other teachers are saying about my training courses:

"I highly recommend Sylwia's training courses. I have participated in two so far. I liked both trainings very much, so I signed up for the next one without hesitation. As a teacher with 9 years of experience, I can confidently say that Sylwia's trainings have really contributed to my professional development. It's really worth it - money well invested."

"I love Sylwia's training because it's packed with advice that can be used immediately. I can always find something for myself there, even though I have been teaching for 20 years. Each training is packed with universal, very practical tips on how to teach. And, last but not least, her teaching ideas usually require minimal or no preparation on the part of the teacher, but great engagement on the part of the student."

"Whatever the topic, you can always expect professionalism, lots of ideas and a very kind and friendly trainer during Sylwia's training. That's why I recommend it wholeheartedly."